Boom7 Meet The Owner Episode 13 | DJ O'Neal

Meet The Owner

Wednesday, 30 April 2025 - 1 hour 5 minutes

In Episode 13 of Boom 7 Meet The Owner, Steven Dryden-Hall sits down with DJ O'Neal — the ex-basketball-playing banker turned serial entrepreneur behind the UK’s leading kids’ hair salon chain Shortcuts and the bold new nacho brand Nacho’d.

From building salons with Lamborghinis and PlayStations, to launching nachos from his garage and dreaming up a kids’ shoe brand mid-slushy delivery, DJ reveals how creativity, bold risk-taking, and zero fear of failure have driven his business journey.

Honest, inspiring and seriously entertaining — this one’s got layers.

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