Spinning a Positive Image for Your Brand

The stain of a negative PR situation can be difficult to remove, so you might think that establishing a positive association with your brand as soon as possible, before that can happen, might be a direction worth exploring.

When applied successfully, this can mean that the time you’ve taken to provide your audiences with the best experience possible provides you with some flexibility in the event that things don’t go your way.

Unfortunately, creating this positive brand image to begin with isn’t necessarily straightforward.

However, that also means that there are many different ways for you to go about it, giving you a pool of different options.

Deliver a Quality Experience

Perhaps the simplest way to go about developing a positive image is simply to deliver the best customer experience that you can. In a basic way, this can be done through the refinement of your product or service, the way that you interact with your customers, and how you deliver these initial services to your customers in the first place. Refinement and customer feedback can help you to finesse your product into the best version of what it can be – with an openness with your audiences about your desire to improve coming in handy. This leads neatly into the second, and showing your respect for your audiences here, as well as in how you talk to them normally, can lead to a strong dynamic between you. As for the delivery, building strong professional relationships with companies like shiply.com can help you to deliver results that you can be proud of.

Actions and Words

It can feel easy to establish this positive dynamic between you and your audiences at first – all you have to do is tell them what they want to hear, right? While this might work in the short run, you might find that you need to deliver on these words in order to retain these audiences. In fact, saying one thing and then acting in a way that completely flies in the face of what you’ve said might only make matters worse for you when it comes to the perception of your brand. Therefore, if you’re adamant about taking a strong stance on a social issue like equality or climate change, you need to make sure that you can commit.

When it Goes Awry

However, even should you get yourself into a position where you have established this positive association, that doesn’t mean that you’re able to get yourself into negative public situations without any fear of repercussions. It might just mean that if these incidents occur in a way that isn’t massively out of step with the way that you’ve depicted yourself in the past, you might be able to use that continued transparency to keep your audiences on your side. Being open about how you can improve can also help you to navigate these choppy waters, but before you do any of that, it’s important that you have a good handle on how you deal with a bad PR situation in general.